VisoTrust is a cyber security company that mitigates risks for its clients by providing a central system to secure, vett, and authorize vendors that operate within their information technology infrastructure. The company consulted with The Call to create a visual identity for their brand that did not rely on cliché symbols normally associated with the cyber security category.
We created a symbol using the iconography of the all-seeing eye and hand that pledges to protect and watch, loosely based on the ancient “Hamsa Hand” - an Arabic amulet that protects from evil.
Additional brand assets were created with custom creative code written in Processing that randomly generates a flock of triangles to represent data in its various states of flux and change. The symbol, which we nicknamed “The Oracle”, stands strong in this uncertain sea. The algorithm was used to generate a randomized pattern on each business card to demonstrate the company’s ability to offer security in a dynamic environment.