VisoTrust is a cyber security outfit that mitigates risks for its clients by providing a central system to secure, vet, and authorize vendors that operate within their information technology infrastructure. They consulted with The Call to create a visual identity for their brand that did not rely on cliché symbols normally associated with the cyber security category.
We created a brand mark using the iconography of the all-seeing eye and hand that pledges to protect and watch over, loosely based on the ancient “Hamsa Hand” - an Arabic amulet that protects from evil.
Additional brand assets were created with an algorithm written in Processing that randomly generates a flock of triangles to represent data in its various states of flux and change. The symbol, which we nicknamed “The Oracle”, is meant to stand strong as a guardian in an uncertain sea. The algorithm was used to generate a randomized pattern on each business card to demonstrate the company’s ability to offer security in a dynamic, ever changing environment.